Pulitzer Signage

Site: St. Louis, MO, United States

Status: Conceptual Design

Program: Cultural

Client: Pulitzer Arts Foundation

The Pulitzer Arts Foundation was designed by the Japanese architect Tadao Ando in 2001 to house the private art collections of the Pulitzer family.  The Pulitzer engages in a variety of programming that directly relates to the exhibition on view including symposia, panel discussions, and a variety of student initiatives and events. Since 2012, with new directorship, the Pulitzer Arts Foundation decided to change its programming to engage a broader community and further open its doors to the public in an energetic and enthusiastic manner.  Bruce Mau Design was commissioned to develop a new branding for the Pulitzer Arts Foundation and Axi:Ome worked in collaboration to develop a signage of architecture and landscape to raise public awareness of the Foundation’s new mission and location.  The signage was designed to view information at a distance and through various view corridors surrounding the institution; and as a rectangular box, the sign frames a miniature landscape below.  It is composed of perforated panels that allow natural to artificial light to create a shadow of text that moves across the sidewalk surface throughout the day and evening. At the same time, the sign plays a delicate balance to converse with the pure concrete forms of the Ando building.  A separate piece, an inflatable balloon rises from within the Pulitzer walls to act as an urban beacon.